Executing a good international SEO allows search engines to easily recognize your website’s language and which are your target countries. It is crucial that you optimize your SEO in a way specific to multilingual websites, to reach your target audience.
Hreflang Tag for international SEO
The Hreflang tag is used to indicate search engines which language you are using on a specific page. This way, Google can return your pages to users that are searching in that language. Make sure that you don’t have any broken Hreflang or that the declared language is correct in each page.
No missing content
Of course, you want to provide the same high-value content to any of your customers all over the world. Use FandangoSEO’s Comparison tool to compare the website content that you have in different languages. It will help you detect if you are missing information in any of them.