SEO without content is nothing. That’s why we directly use the term SEO content. The information offered by a website is essential for it to rank in search engines.
No matter how much you take care of a website’s technical aspects, the search engine will not even pay attention to it if there is no relevant content on it. This article explains how to write content that will rank in 2022, so keep reading!
What is SEO content?
SEO content refers to content created with the intention to make it rank in search engines. This content can be part of different page types (product, category, blog, etc.).
Any type of content published on web pages that targets a specific keyword is considered SEO content.
Why is SEO Content important?
The importance of this type of content lies in the fact that if a page’s contents are SEO-oriented, they will make it rank better.
Nowadays, search engine algorithms reward quality content, so it is essential to regularly publish information based on users’ interests.
How to write content that ranks
As we have already seen: a good positioning is based on creating quality content. Here are practical SEO content tips to make your web pages rank high on SERPs.
Write for your audience first
Although it seems obvious and goes without saying, writing for your target audience is the first thing to keep in mind. Some companies write content for the wrong reasons.
The important thing is to create content that answers the audience’s questions or that attract their interest. All publications must be related to the product or service offered, and it is vital to introduce yourself as an expert on the subject.
Analyze the search intent
Search engines constantly strive to understand the users’ intention behind the searches they make, so they are always working in this direction.
This is something fundamental to keep in mind in SEO because if the content is not in line with the search intent, the pages will have little chance of ranking.
In this sense, analyzing what your target audience is looking for will be the first step to creating content that converts. Today, SEO tools using NLP (Natural Language Processing) can help you identify those topics that most interest your users. Employing a tool like FandangoSEO’s Content Ideation will allow you to create great topic clusters.
Enter keyword-enriched phrases
All content, including headlines, should contain terms that are relevant to users and rich in keywords. This way, both the reader and the search engine will know what the publication is about.
However, this does not mean that you have to do keyword stuffing as it would harm your ranking. Trying to increase your page’s keyword density without control is a practice penalized by search engines. It would be best if you use keywords, but always in a natural tone.
Write content designed to be featured in rich snippets
Featured snippets are a box of content that Google highlights at the top of search results to provide the answer the user is looking for quickly. Although this can prevent users from clicking and entering your site, it can also increase your web visibility and make you rank above your competitors. It is, therefore, a good idea to try to appear in the featured snippets before someone else does.
To optimize for Google’s feature snippets, add structured data to your web pages. We also know that Google loves to show lists, numbers, and steps in this section, so use them whenever it is a suitable format for answering users’ queries.
Create eye-catching headlines and meta descriptions
Titles must be attractive enough to catch the user’s attention. They also have to be clear and, as mentioned before, they should contain keywords. Meta descriptions should also be interesting, indicating the topic you cover in the article.
Give a good structure to your posts
No matter how good the content is, your efforts may be in vain if the format is not adequate. It would help if you split your article into small paragraphs, including headers. Make your posts easier to read for visitors, and also, please search engines.
You should use the appropriate hierarchy of header tags (H1, H2, etc.) so that the article has a correct structure.
Insert images and videos
If you want your publications to stand out, don’t hesitate to make them more eye-catching by adding pictures. And if possible, it’s even better to include videos. Readers love visual elements. They are an excellent support to provide the information in a more entertaining way.
Use social media to promote your content
To make your content reach a wider audience, don’t hesitate to team up with social media. Every new article you publish should be posted on social media, with eye-catching descriptions and a clear call to action. Don’t forget that every post should contain a share button.
Monitor your activity
To make sure that your text is optimized for SEO, you should monitor your work. It is important to check data such as bounce rate and the time users spend on the site to know how they interact with it. Google Analytics is a free tool that facilitates these and other related tasks. Tracking these kinds of metrics is useful to know which contents are being well received. Also, it is vital to have it as a reference when creating new content.
On the other hand, it’s convenient to use an SEO Crawler such as FandangoSEO to monitor metrics that impact your content’s quality as perceived by search engines.
To ensure higher traffic and participation in your site, you need to take care of the SEO and your content’s quality.
As we mentioned before, search engines are focused on improving the user experience. And this is not just a passing trend, but, by pure logic, the goal will always be to continue to improve in this area.